Blog header that says Instagram Tagging: Learn When and How to Tag on Instagram.

Instagram Tagging: Learn When and How to Tag on Instagram

Do you want more people to see your Instagram posts? Instagram tagging can help you grow your account when you use best practices. 

Whether you’re @ mentioning in the comments or tagging a photo, strategically connecting with other people on Instagram is a great way to get your content in front of a new audience. If you think that you’re making an impact by tagging random accounts, with no real goal in mind, it’s time to stop spamming and start making a real impact. 

In this blog post, I cover what you need to know about Instagram tagging and how to avoid being tagged by random accounts. 

How to Tag v. @ Mention on Instagram

There are a couple of different ways you can give a shout out to an account on Instagram. 

First, you can tag an account in the post, video, or comment. The business, brand, or person you tag will receive a notification, and your content will show up in that account’s tagged content tab. Plus, this is an organic way to get your content in front of a wider audience. 

Plus, it’s easy to find the photos you’re tagged in. Just navigate to your Instagram account, then tap on the person icon. Voila, you can see all of the photos and videos you’re tagged in. 


Sue B Zimmerman’s Instagram account with a white arrow pointing to the tagged content Instagram feed.


Another way to get the attention of an Instagram account is with an @ mention. You can either @ mention in your post caption or in a comment. If you’re sharing user-generated-content, an @ mention is a must. For example, when I shared this post featuring Nicte I made sure to include a photo tag and an @ mention in the caption.


Sue B Zimmerman’s Instagram post featuring Nicte.

If you’re going to feature another brand or person on your Instagram feed, make sure to give them a heads up. Then they can share your Instagram content with their audience. 

Is Instagram tagging not the only thing overwhelming you when it comes to content strategy? Grab my FREE Instagram training to learn the three simple steps every successful brand must implement to consistently attract leads and buyers. 

How to Strategically Tag on Instagram

If you’re randomly tagging brands and businesses on Instagram … stop! This strategy just makes you seem spammy, and it might get your account muted or blocked. There is a better way to get the attention of other Instagram accounts. 

Take a look at how Modern Muffin strategically tags on their account. Claire makes the most of her photo by tagging the grocery store, the clothes she’s wearing, and even her location. 


An Instagram post from Modern Muffin features Claire standing in a grocery aisle next to her products.


Keep it strategic and don’t tag large accounts. A business with huge following, like Lululemon, might not share your content. But a smaller brand, like the lip balm you bought at the farmer’s market, are more likely to share your Instagram photo. 

Think about the businesses and brands that are always sharing user-generated-content. Make those kinds of accounts part of your tagging strategy. But don’t tag businesses, brands, or people who are not featured in your photo or video.

Pro Tip: You can tag up to 20 accounts on Instagram. 

But that doesn’t mean you need to tag 20 Instagram accounts. The only time I tag this many accounts is when I share my weekly YouTube videos. I always tag members of my Ready Set Gram community who want to know the latest news on Instagram. 

How to Remove Tags on Instagram

How many times have you been tagged in a random or spammy Instagram post? I know, it’s really annoying! But there’s a way to take control and avoid these annoying tags on Instagram. Here’s how to change your tag settings on Instagram in a few steps: 

  • First, tap on the three bars to open your Instagram settings


Sue B Zimmerman’s Instagram account with a white arrow pointing to the stacked bars in the top right corner.


  • Then, tap on the Instagram settings gear


Sue B Zimmerman’s Instagram account with a white arrow pointing to the Instagram settings gear.


  • Next, open the Instagram privacy setting


Sue B Zimmerman’s Instagram account with a white arrow pointing to the privacy setting.


  • Then, pick the Instagram settings tag option 


Sue B Zimmerman’s Instagram account with a white arrow pointing to the tags setting.


  • Finally, you can toggle to change your Instagram tagging options 


Sue B Zimmerman’s Instagram account tagging settings.


Now, what do you do if you’re tagged on a random Instagram photo or video? It’s easy to remove the tag. Here’s how: 

  • First, tap on the photo you’re tagged in


Sue B Zimmerman shows an Instagram photo that she’s been tagged in.

  • Then, tap on your account’s tag 


A white arrow points to the Instagram photo Sue B Zimmerman is tagged in.


  • Lastly, pick “remove me from post”


The tagged photo options panel allows you to remove your tag from the Instagram photo.


If you notice that you’re frequently being tagged by a spammer, it might be better to block that account. 

Why Now is the Time to Step Up Your Instagram Strategy

Even as Instagram gets more crowded, knowing how to tag on Instagram isn’t the only way to make your business or brand stand out. Grab my FREE Instagram Strategy Guide to learn how you can catch the attention of your followers and make Instagram your most profitable social platform.