Instagram Stories Update to Brand Your Stories with Updated Fonts and Text Options
Are you using text on your Instagram™ Stories? Well, you should be. In fact, 85% of users watch Instagram™ on silent. Meaning, if you do not have text or captions on your Instagram™ Stories, you will lose your followers’ attention and they will swipe on over to the next person’s content.
In this blog post:
Why Instagram™ Stories Fonts Matter
Ask a graphic designer why fonts matter and you’ll get an earful. But here’s what you need to know: fonts are a reflection of your brand or business. When you use fonts consistently, especially on Instagram™ Stories, you’ll stay memorable and top of mind.
Just like your logo and brand colors, fonts are an easy way to make your content instantly recognizable to your followers. Even using one of your brand colors for the background of your font is an impactful way to make your content more cohesive.
Here are the four Instagram™ Stories updated fonts.
New Font #1: Comic Sans
Now, let’s dive into the four new Instagram™ Stories fonts. First up is Comic Sans. A very common font for memes, Comic Sans font offers a fun, upbeat vibe to any Instagram™ Story.
For example, when I shared a week-long Instagram™ Stories series I used Comic Sans to mark each day. While it’s a subtle design choice, it added consistency to the series throughout the campaign.
New Font #2: Chic Serif
Next up, let’s talk about a font that adds a dash of sophistication: Chic Serif font.
Take a look at how the Nest at Truth Farms uses Chic Serif to add a touch of elegance to their Instagram™ Stories. This font is the perfect choice for a wedding venue that prides itself on providing a luxury experience.
New Font #3: Sans Serif
Similarly, if you’re looking for a font that’s easy to read, try the new Sans Serif font. Only available in all caps, Sans Serif is arguably the most popular of the new font options.
Even though the default for the Sans Serif font is black, it’s easy to change the block color to reflect your brand. Just make sure that the text is still readable with the color you pick.
New Font #4: Classic Serif
Lastly, let’s talk about the crisp, classic Serif font. Unlike Sans Serif font, the classic Serif can be all caps and over a colored background.
Alexa Fueled Naturally, for example, uses classic Serif in almost all of her Instagram™ Stories. Like most Instagram users, Alexa knows that her followers are likely watching her Stories on mute. The classic Serif font is an easy way for her to add closed captions or highlight the main points of her Stories.
3 Best Practices for Choosing Instagram™ Fonts
Wow, with so many fonts to choose from you never have an excuse for bland Instagram™ Stories again. But before you try to use the fonts all at once, here are three best practices to keep in mind.
#1 Don’t distract from the text by adding too many Gifs or Instagram™ Stories stickers.
#2 Make sure your Instagram™ Stories text is big enough to read.
#3 Don’t mix too many type styles in your Instagram™ Stories.
Discover 3 More Ways to Visually Transform Your Instagram™ Profile
Using Stories fonts consistently isn’t the only way to add more branding and consistency to your Instagram™ strategy. Sign up for my FREE Instagram course to discover 3 visual secrets that will transform your Instagram™ profile into a buyer magnet.
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