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How to Use Location Geotags on Instagram (Get More Followers from Your Posts and Stories)

Do you know how to use location geotags on your posts and in your Instagram™ Stories to reach more people? It helps you get discovered more in search.⁣This is a huge way to get more eyes on your posts and Instagram™ stories!

In this blog post, I’m sharing how to add location geotags to your posts and Instagram™ Stories. Plus, why they’re an important part of your Instagram™ strategy.

In this blog post:

What is an Instagram™ Location Geotag?

An Instagram™ location geotag is gathered from the physical location of your mobile devices. For example, you’ll see a lot of my content tagged with various spots around Boston. 
Sue B Zimmerman's Instagram Post tagged with Boston.
From Downtown Boston to the Boston Commons, I always want my content to show up where potential customers are browsing.

Why You Should Use Location Geotags?

If you want to show up in a hub, you need to tag your location on your content. This ensures you’re showing up in another Instagram™ neighborhood. Plus, it ups your organic searchability.
Plus, content tagged with a location gets on average 79% higher engagement.
You don’t need a brick and mortar store to grab the attention of your local customers. Even better, you’re expanding your Instagram™ reach to out-of-towners exploring your area.

Location Geotags in Instagram™ Posts vs Instagram™ Stories

Whether you’re adding an Instagram™ post or Story, adding a location only takes a few steps. To add your location to your Instagram Story, tap on “add location” above your post image.
Then, Instagram™ will suggest a list of locations based on your current location. You can also type in a location if you don’t see the physical location you’re looking for.
It’s also easy to add your location to your Instagram™ Stories. You can find the location geotag sticker in the Stories stickers. I recommend adding a location geotag to all of your Instagram Stories clips.
You can even hide the sticker under text so it doesn’t distract from your Instagram™ Story.

Ninja Tip: Add geotag locations even if you’re not there.

If your ideal customers don’t live in your area, go ahead and tag your content with your preferred location. For example, I tagged this Instagram Post with Encinitas, California. Even though I didn’t tag it in the moment, I was able to add the location after I got back to Boston.
Sue B Zimmerman holds her iPhone and points to her Instagram post that is tagged with Encinitas, California.

Sue B. Says: Keep your local audience in mind.

For example, I live in Boston. It’s a big city, but I actually live in Downtown Boston. That is another location hub where my potential customers might be hanging out. I always want to tag my Instagram™ content with different spots so I show up in as many location hubs as possible.

Final Tip

Think of your Instagram™ location geotag like a hashtag strategy. Think about where your ideal customers are hanging out. That’s where you want your Instagram™ content to show up.

How to Convert Your Local Audience into Highly Engaged Customers

A blog banner that links to Sue B Zimmerman's Three Keys Instagram training.

You’ve discovered how to leverage your location to connect with potential customers. Now, let’s talk about how to convert them into highly engaged buyers. Register for my FREE Instagram™ training course. Surprise! You don’t need to have thousands of followers to attract potential buyers.