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How to Turn Followers into Buyers on Instagram (Even if You are New to Instagram)

You’re on Instagram™ to make money, right? Sure, Instagram™ is fun … look at the filters and Instagram™ Stories stickers! But if you’re serious about making money you need to turn followers into buyers on Instagram™. 

Even if you’re new to Instagram™, you can see tangible results for your business. Keep reading this blog post to discover the three most effective strategies to turn followers into buyers on Instagram™ even if you’re a newbie. 

Plus, how you can easily reach out to someone who’s left a great comment on your Instagram™ post.

In this blog post: 

#1 Turn Instagram™ Followers into Buyers: Utilize Polls in Your Instagram™ Stories

Truth: People love sharing their feedback and feeling like they’re part of a community. Now, there’s a simple way to encourage people to share their feedback on Instagram™ too. That’s right, I’m talking about Instagram™ Stories polls. You can use Instagram™ Stories poll results to conduct market research. 

Sue B Zimmerman's Instagram Story poll asking her followers if they subscribe to her YouTube channel.

Before you share an Instagram™ Story poll, there’s a few things you need to consider:

  • What kind of poll do you want to share? You can choose to share a sliding scale poll, multiple choice, yes/no, or an open ended question sticker. 
  • How are you going to use these results for your business? This will also help you decide what kind of poll you want to share. 
  • Is your question clear? If your question is too complicated people won’t bother responding, they’ll just tap on through. 

For example, if you are a trainer or coach you might want to create a poll with a pain point. You might use a yes/no poll to ask your followers if they’re struggling to fit their workout into their day.

If the majority of people answer “yes,” you know you need to create more content focused on short, effective workouts for your busy followers. 

#2 Turn Instagram™ Followers into Buyers: Create Thoughtful Direct Messages to Your Poll-Takers

Now, let’s take it one step further. You can actually send Direct Messages to your poll-takers. All you need to do is tap on your poll results. Then, tap on the airplane icon to open up an Instagram™ Direct Message.

There are a few things you can say to your poll-takers. First, you could give them a simple tip that applies to what you do. For example, if your follower said “yes” they’re struggling to fit in a workout you might say:

“I hear you! Fitting in workouts is still hard for me, and I’m a personal trainer.”

Sending this Instagram™ Direct Message is a good opportunity to share one of your free resources. For example, you might send this follower your quick 20-minute workout. Just make sure you ask if they’re interested before you send over a link. 

The conversation will continue and you’re earning your follower’s trust. This isn’t about pushing a hard sell. Instead, you want people to know you’re a go-to resource. Once they trust you, then they’re more likely to become a loyal, paying customer. 

#3 Turn Instagram™ Followers into Buyers: Easily Direct Message a Follower

Now, here’s my final tip for turning followers into buyers on Instagram™. Reach out to the followers leaving comments on your Instagram™ posts. You don’t even need to look up their Instagram™ profile. 

Just tap on the three dots next to their comment and then tap on the airplane icon. Then, you can send them a Direct Message right from the comments. For example, if someone said they love your product, you can instantly reach out to see if they’re interested in learning more about what you’re offering. 

Creating deep relationships is truly how you give followers motivation to purchase from you. If you’re genuine with your followers you’ll see real results! 

Discover the 3 Visual Secrets that Will Turn Your Instagram™ into a Buyer Magnet 

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Are you feeling overwhelmed with complex content creation? Grab a spot in my FREE Instagram™ training. You’ll learn how to turn Instagram™ into your #1 marketing platform, without spending hours every day creating content.