How To Sell Products On Instagram 2018 (CONFIDENTLY SELL IN YOUR IG POSTS)

90 million Instagram users are using shoppable Instagram posts. This feature is here to stay, and users are comfortable browsing their feed and purchasing in a couple of clicks. 

In this blog post, I’m sharing the two things that will help you create engaging, cohesive shoppable posts: your images and descriptions.  


I get it, trying to sell on Instagram can seem nerve-wracking. Luckily, it’s now easier than ever to create high-quality shoppable posts that don’t feel overly salesy.   

And if you’re not sure how to create shoppable posts (or just need a refresher), I got you covered. Check out this video that has everything you need to know about creating, planning and sharing shoppable Instagram posts.

#1 Instagram Images

Using shoppable Instagram posts is one of the easiest ways to upgrade your content. But how can you get people to stop in their scroll? It’s your images.

There’s no point in spending a ton of time creating shoppable posts if the images don’t draw people in. You should start by sharing an image that shows your product being used in real life. It might seem obvious to you, but consider your Instagram feed like a retail store.

Muse California, a small boutique, uses their Instagram posts to let their audience know when they’ll be getting new products in the store or showing off how their products look in a customer’s home, both of which drive traffic to their bio link.  

Among other questions, people are probably thinking:

  • Which products are on sale?
  • Where can I find the product?
  • Is the product I want in stock?

Your Instagram images tell the story of your brand and are your first chance to make a memorable impression.

Karigar, an artisan clothing company, uses the images on their feed to reinforce their brand’s ethical, global-minded mission. As an international brand built on empowering women artisans, their images highlight both the amazing clothes they design and the communities they empower.

Now that you have a retail experience in mind, consider how you can make your product stand out. What might be obvious to you could be a unique feature that your potential customer will love.  

#2 Instagram Post Descriptions

Just like images, Instagram descriptions come in many different styles.

That means that you can create unique descriptions that suit your sales goals, audience preferences and brand aesthetic. But whatever your description style preference, it’s important that you clearly lay out the value of your product.

What would compel someone to buy your products?  Similar to your images, you might consider sharing descriptions that explain:

  • When the product is available
  • If the product is on sale
  • If the product is in stock

Clobber Calm for example, often uses their Instagram descriptions to tease their latest denim and accessory options and let customers know where they can buy their products. Whether it’s new sturdy leather boots or a one-of-a-kind handmade leather belt, it’s clear that Clobber Calm knows exactly how to speak to their audience with their descriptions.

Also, if you create a sense of urgency, people are more likely to take action.

Keep in mind that a lot of people are still unfamiliar with shoppable posts. You might have to state the obvious, like:

  • Click the link in my bio
  • Tap on the image to purchase

That’s exactly what Wilton Cakes does with their Instagram descriptions. They often give their followers a strong call-to-action, like “click the link in our bio to shop.” Expertly-placed emojis in their descriptions also give their followers an extra nudge.

With a shoppable post, you want to make sure you use a strong call-to-action. You have a fraction of second to grab someone’s attention and even less time for them to decide if they want to buy your product via Instagram. You don’t want to miss out on a potential sale because someone is confused about a shoppable post.

Ninja tip: If you’re selling more than one product, encourage people to swipe up.

You can tag multiple shoppable products in your feed, but only one in your shoppable Instagram Stories. If you’re selling more than one product, you might want to encourage people to swipe up or click the link in your bio.

It’s Okay to Sell Without Being Overly Salesy

Love or hate it, Instagram shoppable posts are here to stay. While the trend is evolving, people are becoming more comfortable buying products right from the Instagram app, that’s why it’s important that you’re actively selling on Instagram.

If you’ve been looking for ways to create shoppable posts that are attention-grabbing and creative, having strong images and descriptions might be the answer.  

It’s All About Getting Intentional With Your Shoppable Instagram Posts

Never miss an opportunity to create an amazing Instagram shoppable post again. Download The Complete Checklist to Selling Products Using Instagram Stories. It’s a free resource that will help you create and customize your shoppable Instagram posts.