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How to Customize Your Instagram Highlights

Using Instagram Highlights are a great way to share FAQs, save links, tips, tutorials and any other type of relevant information you want to live on your Instagram profile. Adding to your Instagram Highlights used to mean your Instagram Story had to be live for 24 hours to save. However, with this new Instagram Highlights update, you can actually use your old content without having to start from scratch.

Want to learn how you can creatively use Instagram Highlights? In this post, I show you four ways you can customize Instagram Highlights for your brand or business.

If you need a quick refresher on how to strategically use Instagram Highlights, be sure to check out this video.

#1 How to Add to Your Instagram Highlights

No matter what products you sell or services you offer, there is a ton to gain from sharing Instagram Highlights. Check out how Jeff Mindell uses Instagram Highlights. He doesn’t just call out his design work, but he also shares his frequent collaborations and events.

 

Jeff Mindell shares a bright yellow graphic in Instagram Stories to highlight his collaborative speaking event.

 

But what if you don’t have a bunch of fresh daily content to share in your Instagram Highlights like Jeff? Here’s a trick to share content after the 24-hour window.

Share content from your old Instagram Stories

  • Go to your profile, and tap on an Instagram Highlight category

 

Sue B Zimmerman’s profile Instagram feed.

 

  • Tap on the three dots in the bottom right corner, and then pick edit Instagram Highlight

 

An Instagram Highlight from Sue B Zimmerman’s archive with the settings option open and an arrow pointing to edit highlight.

 

  • Select archive

 

A square-by-square layout of Sue B Zimmerman’s Instagram Highlights with an arrow pointing to the archive option.

 

  • Lastly, pick any Instagram photo or video to add to your Instagram Highlights

 

A square-by-square layout of Sue B Zimmerman’s Instagram Highlights with an image highlighted to add to Instagram Highlights.

 

This is particularly helpful if you want to add to your Instagram Highlights, but you don’t want to disrupt the flow of your Instagram Stories.

Share from your live Instagram Stories

  • Tap into your live Instagram Stories

 

Sue B Zimmerman’s profile feed with a white arrow pointing to her avatar.

 

  • Tap on the Instagram Highlights icon (the heart with a circle around it)

 

Sue B Zimmerman’s Instagram Story clip with a white arrow pointing to the Instagram highlights button.

 

  • Pick the Instagram Highlight category you want to add to

 

Sue B Zimmerman’s Instagram Story clip with options for where to add in Instagram Highlights at the bottom.

Ninja Tip: Update your settings so your Instagram Stories archives won’t disappear.

  • Go to your Instagram settings

 

Sue B Zimmerman’s Instagram settings with a white arrow pointing to the top of the menu.

 

  • Tap on privacy settings, then scroll down to Instagram Story controls

 

Sue B Zimmerman’s Instagram settings with a white arrow pointing to Instagram Stories controls.

 

  • Double check that you have the archive toggle option turned on

 

Sue B Zimmerman’s Instagram settings with a white arrow pointing to save to archives.

#2 Instagram Highlights Category Suggestions

Do your followers love your Instagram Stories? Great! Make sure they know where to your content in your Instagram Highlights by clearly labeling your categories. Take what HubSpot does for example. As a company specializing in online marketing tools, they use their Instagram Highlights categories to draw attention to the wide array of services that they offer.

 

A closeup of HubSpot’s Instagram feed focused on its Instagram Highlights.

 

If you find yourself stuck in a rut on which Instagram Highlights categories to create, here’s a trick.

  • Tap on create new Instagram Highlights

A closeup of Sue B Zimmerman’s Instagram Highlights with a white arrow pointing to add new highlight.

 

  • At the bottom of the screen, you’ll see suggestions for Instagram Highlights categories

 

A closeup of Sue B Zimmerman’s Instagram Highlights with category suggestions at the bottom of the feed.

 

As you can see, my Instagram Highlights categories are based on my geotags. These category suggestions can be really helpful in jumpstarting your creativity.

#3 Rearrange the Order of Your Instagram Highlights

Rearranging the order of your Instagram Highlights not only breathes new life into your categories, but it’s also a great way to call more attention to a particular topic or promotion. It also makes it easier for your followers to find your most relevant content.

Here’s how to rearrange the order of your Instagram Highlights without adding a new clip.

  • Tap on the Instagram Highlight in your Story, then tap on the three dots in the bottom right corner

 

The back end settings of Sue B Zimmerman’s Instagram Highlights options.

 

  • Tap on the blue checkmark to remove the Instagram Highlight and press done

 

A square by square layout of Sue B Zimmerman’s Instagram Highlights with a photo unselected.

 

  • Go back to your Instagram Story, and tap on the three dots in the bottom right corner to edit highlight

 

Sue B Zimmerman’s Instagram Highlights settings with an arrow pointing to the three dots in the bottom right corner.

 

  • Tap on the archive tab to add it back to your Instagram Story

 

Sue B Zimmerman’s Instagram Highlights with an arrow pointing to the archives tab.

 

Now, that Instagram Highlight category will be front and center.

#4 Edit Your Instagram Highlight Cover Photo

Like your Instagram content, your Instagram Highlight cover photos are a great way to share your unique brand aesthetic. Check out how Planoly incorporates their brand color and simplistic design into their cover photos.  

 

Planoly’s Instagram Highlights categories.

 

If you have a distinct brand look and feel, you should consider how you can reflect this in your Instagram Highlights cover photos. Here’s how to change your cover photos:

  • Select the Instagram Highlight you want to edit, then tap on the three dots in the bottom right corner

 

Sue B Zimmerman’s Instagram Highlights clip with a white arrow pointing to the more options.

 

  • Tap on edit highlight

 

Sue B Zimmerman’s Instagram Highlights settings with a white arrow pointing to edit highlight.

 

  • Choose edit cover

 

Sue B Zimmerman’s Instagram Highlights settings with an arrow pointing to Sue’s avatar.

 

  • Pinch and squeeze to adjust the size of your photo, then tap done

 

Sue B Zimmerman pointing to her Instagram Highlights cover photo as she sizes it.

 

Adding a new Instagram Highlight cover photo from your camera roll is also a snap. Follow all of the steps above, but instead of picking a photo from your older Instagram Stories, scroll all the way to the left. Then you just tap on the camera roll icon to pick a photo.

 

Sue B Zimmerman’s Instagram Highlights cover photo options with a white arrow pointing to the camera roll icon.

 

Sharing Instagram Highlights Can Help You Build Community

If you’re trying to grow your business on Instagram, making an effort to humanize your brand can go a long way. Whether you’re taking your followers behind the scenes of an event, introducing the personalities behind your brand, or wherever you decide to go adventuring with your followers, Instagram Highlights are a great way to personalize your brand in a way that people love.

Make Your Instagram Stories Stand Out

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As you can see, sharing Instagram Highlights is a lot more than tapping “share.” While Instagram Highlights are a great way to get more eyeballs on your best Stories content, it’s up to you to find the content that keeps your followers coming back for more.

Ready for more strategies that will help you stand out from your competition? Grab my FREE download that has four ways you can build relationships with your followers using Instagram Stories stickers.

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