0720-IGStoryHighlight_Blog

Get More Out of Your Instagram Stories and Highlights with Unique Links

This is going to blow your Insta mind! Buckle up because this tip is so damn easy and will get you even MORE out of your Instagram™ Highlights and Instagram™ Stories.

Last week we focused on tips to drive more traffic to your Instagram™ Highlights. This week I’m kicking it up a notch. In this blog post, I’ll explain how easy it is to repurpose your Highlights in all of your digital content. 

In this blog post:

How to Repurpose Your Instagram™ Highlights

You spend hours creating engaging Highlights, so why limit your content to Instagram™? That’s right. There’s an easy way to share it far and wide. 

To share your Highlights, open the Highlight you want to share, then tap on the three dots in the bottom right corner. 

Sue B Zimmerman holds her cell phone which has a yellow screen that says Instagram IGTV update.

Then, tap on copy Highlight link. 

Sue B Zimmerman's Instagram Highlight with the menu of options.

Mind blowing, right? Now you can share that link to your email subscribers, Facebook group, wherever! 

Why You Should Repurpose Your Instagram™ Highlights

Since it’s so easy to share your Highlights, the obvious question is why you should take the time to share your Highlights outside of Instagram™. 

Ultimately, your Instagram™ business account is an extension of your brand. And as Instagram™ becomes more shoppable, you can drive more sales directly from your Instagram™ profile. For example, if Mark Patterson Jewelry was sharing an email blast about rings it would make sense to amplify their rings Highlight.  

Mark Patterson Jewelry's Instagram Highlight that shows a close up of a woman's finger adorned with several diamond rings.

The more platforms you use to reach your customers, the more opportunities to share your Highlights.

Instagram™ Tip: Drive more traffic to your Highlights by refreshing and taking your content out of the archive.

Discover the Three Keys to Getting Highly Engaged Instagram Followers and Buyers

Now that you know how to make the most out of your Instagram™ Stories and Highlights, it’s time to figure out exactly how to leverage your Instagram™ to attract potential buyers. Even if you don’t have thousands of followers, this FREE Instagram™ course will break down how you can transform Instagram™ into a bridge of opportunity.

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