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April 30, 2015 |

App updates are pretty common and often go unnoticed. We tap a button while in the App Store and voila! All good. We feel refreshed. However, sometimes there is an app update we should get to know better. That is the case with my favorite app for Instagram, Word Swag. It was pretty #InstaAwesome before, and now, it’s even more…

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Instagram Marketing Tips for Retailers

March 23, 2015 |

Marketing your retail business on Instagram can generate a significant increase in revenue. Listed here are several tips to turn followers into customers.

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3 reasons to use emojis on Instagram

August 13, 2014 |

First of all, you might be wondering—what is an emoji (AKA emoticon)? Emojis are colorful and fun faces, characters, and symbols that many people incorporate into text messages, emails, social media posts, and other forms of communication. And here is why I think you should use them: 1. They can be used as a lighthearted way to express your feelings.…

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How to Grow your Network after an Event

July 29, 2014 |

I love attending all sorts of events. You get to meet such interesting and intelligent people, and it’s awesome to see what everyone is working on. Typically there are some wonderful speakers and some #instaawesome networking opportunities. When you leave an event, it’s up to you to make these new acquaintances into business partners, contacts, or even friends. Here, I’ll…

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How to Create Buzz Agents for Your Brand

July 22, 2014 |

 You should always empower your employees to be part of your brand and believe in your mission statement. Bringing your employees on board means providing them with tools for the future of both your business and their lives. At my store, I not only have the girls who work with me check out customers at the register, but I also…

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How to turn your Passions into an Online Business

July 14, 2014 |

Holly Nichols graduated from Endicott College in 2013 with a Bachelor of Fine Arts Degree. After graduating she searched for a way to use her creative skills in a professional work environment, but was unable to find a good fit. Needing employment of some sort, she hopped on board as a Paraprofessional in a Special Education classroom. To satisfy her…

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How To Use Instagram for Restaurants

June 23, 2014 |

Instagram is an awesome tool for Restaurants to utilize. Not only can you post your own photos to your feed, but the possibility for UGC (user generated content) makes it even more exciting and effective! We all know how people love to take and share photos of their plated food. Restaurants have a huge opportunity integrating Instagram into their social…

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How to Use Instagram for Life and Business Coaches

June 16, 2014 |

  When you are a life or business coach on Instagram it is extremely important to have a strategy when initially setting up your account. That means putting thought into how you choose a username, write your bio, and what link to drive traffic to. Also, you should make your username something that aligns with your other account names so…

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Why should Real Estate Agents Use Instagram?

June 2, 2014 |

Establishing yourself as an expert in a specific area. With agents that I work with, we establish a target market and then we make them the go to agent for that specific target market that they do their best work with. The magic in Instagram really lies in hashtags and creating a hashtag strategy. You can establish yourself as an…

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