Are you trying to get started on Instagram to market your business? I know what you’re thinking –is Instagram really a way to attract hundreds of new followers and really capture strong leads for your business? The short answer: yes. But you need to make sure you’re using the right tools.
Implementing a strong marketing strategy on Instagram is about more than sharing beautiful photos. It requires a thoughtful, intentional strategy that helps support your business goals.
Here are my top five blog posts for starting an Instagram marketing plan.
It’s no secret that businesses are super active on Instagram –with almost a billion users, and no signs of slowing down, it’s a platform that allows you to reach people in every corner of the globe. But if you don’t already have a strong presence on Instagram, it can feel intimidating to try and roll out your new Instagram marketing plan.
But here’s the good news, between the algorithm and new Stories updates, Instagram is always evolving. It’s never too late to get started. From picking the perfect username to optimizing your bio, this blog post has four simple ways you can feel confident in rolling out your Instagram marketing plan.
When it comes to formatting your Instagram posts, it can feel a little tricky. How do you add paragraph breaks? What’s a clever way to use emojis? How you format posts on your phone and your computer?
Writing good Instagram descriptions are still important because the algorithm favors posts with strong engagement –that means more people will see your content. This blog post walks you through the step-by-step ways you can expertly format your descriptions. Whether it’s creating running lists in your phone’s notepad or using tools like Planoly, these tips will help you get more people to stop in their scroll and engage with your content.
Things on Instagram are always changing, but one thing that hasn’t changed is the importance of hashtags. No matter what industry you’re in, hashtags keep your content discoverable and relevant while also increasing your chances for more engagement. And with a bunch of new updates, like being able to follow hashtags and sharing clickable hashtags in your bio, hashtags should never be an afterthought.
Since hashtags come in all shapes and sizes, how can you make sure you’re sharing the right ones for your business? Before you feel the pangs of a hashtag headache, check out this blog post to discover the three simple ways you can improve your hashtag strategy.
Want to dazzle your followers with beautiful Instagram photos? It’s not as easy as it sounds. We’ve all been there, you have a ton of content ideas but no idea how they’ll translate into images for your Instagram feed. If you want to share high-quality photos that get the attention of your followers, it’s time to schedule a photoshoot.
I promise it’s not as intimidating as it sounds. I’ve made it really easy in this blog post where I discuss the three key images you need to include in your next photoshoot. Whether you decide to hire a professional or step behind the camera yourself, these photos are a great way to get the creative juices flowing. Plus, if your brand doesn’t sell physical products, I also have some photo suggestions for you too.
Trying to get more Instagram followers in 2018 can feel impossible. Between trying to “beat” the algorithm and getting your content in front of your ideal followers, it can feel harder than ever to grow your following. But it doesn’t have to be.
You may have heard that getting your first 500 followers on Instagram takes years, or requires you to spend a ton of money on ads. The truth is that getting your first 500 followers is about getting intentional and being honest what is/is not working in your current Instagram strategy. If you feel like your spending hours on your Instagram marketing and seeing no results, you should check out the six tips in this blog post.
Ready to start using Instagram marketing for your business?
The ability to drive traffic and customer engagement with Instagram has completely changed the way businesses operate. Instagram allows you to instantly connect with your customers, whether they’re down the block or across the globe. Let me know in the comments below which of these blogs you’re most excited to dive into.
If you’re still looking for more strategies and tips to help you create an Instagram marketing plan, sign up for my free webinar! It’s a great resource for beginners who need a crash course on finding marketing success on Instagram.