Gone are the days when you need 10k followers to link a product in your Stories. That’s why I’m going to tell you how you can create effective Stories using shoppable stickers which links to your product to make more money on Instagram!
The best part? It’s totally free!
Now, with just one tap, your followers can get the product info they need, and you can avoid feeling overly salesy or spammy. Not sure if Instagram Stories are the right place to sell your products? Consider the fact that engagement rates for Stories are really high, with one in five stories getting a direct message from viewers.
Check out how shoppable Stories can help you connect with your followers and reach your sales goals. If you need a refresher on how to create shoppable posts, I’ve got you covered. Here’s everything you need to know right here.
How to Make Money with Shoppable Stories
Until now, you might have asking your followers to “swipe up” or click the bio link to purchase your products. But now it’s time to make it even easier for people to shop right in your Stories.
Because people are hanging out in all of the Instagram “neighborhoods.” Whether your followers prefer to scroll through their feed or tap right into Instagram Stories, you want people to engage with your content. Even better, unlike your feed, you don’t have to limit the number of Stories you share. That gives you even more opportunities for people to see your products.
If that’s not enough to make you want to share shoppable Stories, consider the algorithm. It seems like the algorithm is always changing, but one thing that Instagram continues to prioritize is strong engagement. By sharing posts and Stories, you are being proactive about covering your bases.
Even if you are including posts and Stories in your strategy, don’t forget that you still need to diversify your content. People will stop tapping into your Stories if they see the same content from your feed.
One brand that’s really using Stories to their advantage is Mgemi. Take a look at how they use a combination of product shots (with a variety of angles) and lifestyle photos. They create Instagram Stories that are perfectly aligned with their product branding and aesthetic. It’s polished, high-end and shows off their shoes in an effective, non-salesy way.
Engage Your Followers
Selling just to sell in Instagram Stories is one of the fastest ways to sink your engagement rate. One of the best ways to strengthen your relationships with your followers is by staying tuned in, even when you’re not promoting a special product or offer.
Instagram features like stickers and polls help you to bring conversations into your direct message. Instead of making it a one-way conversation, now you have a chance to actually get to know your followers.
What kind of products are they looking for? Why were they drawn to your account? The possibilities for conversation are endless. Best of all, having conversations like this in the DM – instead of in the feed – feels more natural. If you don’t know how to create engaging Stories that spark conversations in the DM, don’t worry. This video will help kickoff your Stories brainstorm.
Nurture Your Audience
What does it mean to “nurture” your audience? Why bother?
Bottom line, Instagram’s algorithm heavily considers engagement. Being responsive to your followers and putting in the effort to build those relationships, will help to keep you top-of-mind. The more engagement you get; the more likely Instagram is to suggest your account to other people.
Not sure which content will help you nurture these relationships? Try this:
– Show behind-the-scenes peeks at meetings, photo shoots, collaborations or conversations with happy customers
– Show stock or packaging so people know about your newest product arrivals
– Show when stock is running low so people know to act fast (this is when I usually add an additional shopping sticker)
Once you start sharing the engagement-friendly content that your followers will want to respond to, they’re more likely to keep tuning in or send you a DM in the future.
A great example of this is Simplified. With their colorful planners and organizational tools, Simplified is always sharing the upbeat content that their followers want to see. Whether it’s a behind-the-scenes peek at their new planner designs or free downloadable phone backgrounds, Simplified takes the time to build those follower relationships.
How Often Should You Use Shoppable Stickers?
There’s a lot of advice out there about how frequently you need to share shoppable stickers. This is my general rule: if your goal is to make money, you need to post at least once every 24 hours.
When you share this frequently, you will stay in the top of your follower’s Stories feed. This means they are much less likely to miss your content. I suggest posting 3-5 varied Stories each day to keep your engagement strong.
If you want to implement a strategy that converts, it’s important to share consistently. Over time, you’ll find that sharing Stories, even they don’t have a shoppable sticker, will lead to better sales in the long-term.
Ready to Use Shoppable Posts to Grow Your Business?
Getting started with shoppable Stories is easy, quick and can help you better leverage your Instagram’s growth and business.
Want to learn more about how shoppable Stories can kick your marketing strategy up? Check out The Complete Checklist to Selling Products Using Instagram Stories. It takes you step-by-step through creating a shoppable post so you can better leverage your Instagram marketing strategy.