As more people flock to the visual-first experience of Instagram, it’s important to find ways to make your brand’s account stand out. One easy way to elevate your Instagram strategy is with expertly formatted Instagram descriptions.
A well-formatted Instagram description, with design elements like spaces and lines, will help you get your message across more clearly and is easier to read. Whether you prefer to draft your Instagram descriptions on your phone or desktop, these tips are sure to keep you top-of-mind for your followers.
How to format your Instagram description
One of the easiest ways to format your Instagram descriptions right on your phone is with the notes app. Not only can you more easily see what you’re drafting, but you can add in all of the lines, emojis and spaces you need. Once you’re done, all you have to do is copy and paste.
Another easy way to make your Instagram descriptions more readable is by creating lists with emojis or numbers. As you can see on my Instagram Expert account, my goal is always to share the latest tactics and business knowledge my followers need to succeed on Instagram.
That’s why I usually format my descriptions as lists, most often with black check emojis, to make my descriptions more skimmable. My followers can more easily read it, and my descriptions don’t look like a novel.
Here are the 3 rules you must follow to create paragraph spacing in your Instagram caption copy:
Don’t write your caption copy in Instagram.
If you use the Instagram app it will just revert back to zero-spaced formatting when you press “done.”
Instead, write your caption copy in your smartphone’s notes app and then cut and paste your caption copy into Instagram.
Ninja Tip – If for some reason your spacing does not work when you use the black emoji check mark put a dash at the end of your line (see above in my notes) then it will carry over to the beginning of the next line.
Use a symbol
This is the easiest and fastest way to add a line break in your caption.
I use this technique all the time by using dashes & dots. But you can use any symbol.
Rule #3: Don’t include emojis before or after breakpoints.
If you want to include emojis in your Instagram post’s caption, do so within your sentences, not before or after them. Another thing you can try is adding emojis in between your paragraph spacing.
To do this, write out your caption copy in your notes app (I also use Planoly), add your paragraph spacing by hitting your “return” button a couple of times, then, AFTER the caption copy looks good, go in and add your emojis in the spaces between your new paragraphs.
How to write your description from your desktop
Let’s be honest, trying to type Instagram descriptions on-the-go isn’t always easy. That’s why my team and I use planning tools, like Planoly, to plan out our Instagram descriptions.
I never have to guess what my Instagram descriptions will look like. I can also save all of my hashtags and formatting styles, so I create a consistent look and feel for my Instagram feed.
As a bonus, Planoly’s analytics tools can help your team to better understand which captions are driving the most engagement. If it looks like people are just scrolling past your descriptions, use this data to better inform your strategy for the future.
Get more people to read your Instagram description
Don’t just press post and forget it – you should always post with a purpose. Every post you share is your opportunity to engage, drive traffic or grab the attention of a potential follower. Formatting your Instagram description provides the additional value your account needs to stand out.
Between planning my posts, focusing on the copy and adding a call-to-action/conversation starter, it takes me about 20 minutes to upload my Instagram posts. While this might seem like a lot of time to some people, I know this is what I need to ensure I am creating the most positive, value-focused experience for my followers.
Want to stay top-of-mind? Make people stop in their scroll
If you want to stay top-of-mind for your users, you need to give them a reason to stop in their scroll and read. This is particularly important when you’re drafting descriptions where your followers have to tap “read more” to see the rest of your post. Don’t bury the value of your post.
Tell people exactly what they can expect to learn by putting the title at the top of the description in all caps. Hit return and write the rest of your post. Not only will your title stand out, but your followers immediately know what they’re going to learn.
How to kick up your Instagram strategy
Well-formatted descriptions are an essential part of your Instagram strategy, but remember it’s important to create a formatting style that feels authentic to your business.
Descriptions aren’t the only way to elevate your strategy. Be sure to download my 2018 Instagram Strategy Guide.
This free 12-page download is designed to help you quickly pull together an Instagram strategy for your business. With this guide, you’ll learn the power of Instagram and the seven main areas you need to focus on to get started. Every day we hear from people that they would totally pay for this…but we like to over-deliver…so it always FREE!