With tragic events like Hurricanes Harvey and Irma we often see most media coverage highlighting the disaster and devastation. Soon after it’s all over the coverage dies down and the rest of the world “goes back to normal” life. Unfortunately, those affected by the disaster are still left suffering long after media stops paying attention. […]
Yes, a little competition can be healthy. But as business owners trying to leverage Instagram, nothing can seem more annoying than discovering the majority of your followers are actually your competitors! Instead of seeing positive feedback and loads of questions, your competitors might leave generic comments – “nice pic” or “great shot” – or just […]
We all could use a few extra hours in our day, especially when it comes to managing our business. Over the years my team and I have developed some of the best tips and tricks that have allowed us to step up our Instagram game, without spending all day scrolling. Before you get lost in […]
Welcoming visitors to my favorite place in the world, Cape Cod, has always been a treat. But hosting an entire group of business owners for a weekend retreat in my happy place can’t be matched. For the last 3 years, that’s exactly what I’ve done. Who was invited to the B-School Retreat? On […]
Most business owners know that hashtags are an important part of an Instagram strategy, but many still struggle to understand just how important hashtags are in getting more eyeballs on their account. But first, let’s start with the basics: what is a hashtag? Essentially, a hashtag is a word or phrase that has a pound […]
You’re posting to Instagram regularly and your hashtag game is on-point, but are really making Instagram work for your business? Promoting a campaign with Instagram might seem stressful, but it doesn’t have to be! I know you’re wondering “Sue, what’s the difference between regular posting and a campaign launch?” As opposed to your daily […]
